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TEDTalk: "The counterintuitive way to be more persuasive"

This is a brilliant TED Talk by Niro Sivanathan.

It introduces the dilution effect. Information that is less relevant is not merely discarded, but rather dilutes the impact of the information that is relevant. So next time you bring up arguments for something, remember that your arguments don’t add up – they average out.

TEDTalk: The counterintuitive way to be more persuasive


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