This is an untypical management book. Aside of the fact that it is very well written, it is full of insights that you can actually relate to and use. It makes sense, and unlike other management books that “make sense” because they preach obvious trivialities, this one brings up points that are truly insightful.
Ed Catmull managed Pixar, which is an animated movie studio. His stories and examples are thus those of a movie studio manager. However, each message he conveys lends itself easily to interpretation in any other domain that requires creativity. When reading the book, you can feel that the author has some serious mileage as a manager and that he did learn a thing or two before going to write about it.
Finally, the book presents an image of Steve Jobs which is quite different than the image that other writers drew of him. Jobs was as talented and as assertive of an individual as first advertised, but after reading “Creativity, Inc.” one realizes that aside of his occasional harsh attitude towards the people he worked with, he had softer, well meaning sides; he was actually a friend.