About a month late I got to see this news item about a survey that results in a conclusion that people are finally getting used to DRM.
Among other things, it says that:
The overall messages from these studies are: higher-priced DRM-free downloads resonate with a percentage of consumers but not a very large one; …
and specifically that:
… the EMR/Olswang study found that only 43% would prefer “paying a little extra” for DRM-free tracks; and the In-Stat study found that only 19% would be willing to pay 30% more for a DRM-free track, as opposed to 29% who would not (44% said that it depends on other factors).
So, on the face of it, it seems as people start to not care much if their content is DRM-crippled; at least that’s what the article implies. It also compares these statistics to those of a survey done years ago that presumably reflected more hostility towards DRM.
However, before I got the chance to be amazed enough at the outcome, I bumped into a seemingly unrelated observation of that same survey…